Competition in the coffee industry is growing increasingly fierce, and themed cafés are emerging one after another, yet brands with a truly distinctive cultural core remain rare. Recently, the country's first archaeology-themed café officially opened in Yuzhong District, Chongqing. Jointly created by the Chongqing Cultural Relics and Archaeology Research Institute and a Chongqing cultural and creative industry council member unit, it blends professional archaeological expertise with the coffee-drinking experience. The shop not only offers archaeology-themed drinks, but also features distinctive settings such as a stratigraphy bar counter, a wall of archaeological tools, and merchandise inspired by replicated cultural relics, with plans to hold themed salons on a regular basis. This cross-disciplinary experiment brings the niche discipline of archaeology into the public eye in a way young people enjoy, and also opens up new imaginative possibilities for the "coffee + cultural creativity" model. [more…]

Starbucks has been embroiled in a series of controversies recently. First, its Ciqikou store in Chongqing was reported to have driven away police officers who were eating outside the store, triggering a strong public backlash. Subsequently, some citizens went to the store in question to deliver white flowers and throw eggs, and the Dianping review section was flooded with negative reviews. Before the incident had even subsided, Starbucks China quietly raised the prices of some beverages and food items, with products such as Americano and latte increasing by 1 to 2 yuan. The brand's customer service said the move was an adjustment made after a comprehensive assessment of operating costs. Under the dual pressure of public opinion and operating costs, whether Starbucks can continue to win consumers' hearts is worth watching. [more…]

Lyu Liang, founder of Chayan Yuese, has repeatedly stated publicly that the brand is not unwilling to expand beyond Changsha, but rather fears that out-of-town expansion could lead to a survival crisis. However, Chayan Yuese has not only opened stores in Changde, but has also stepped beyond Hunan Province, entering the West China market and establishing a presence in Chongqing. On Children's Day, four Chongqing stores opened simultaneously, sparking enthusiastic pursuit among consumers in the mountain city, but controversy arose from day one: incidents such as three-hour queues, online orders requiring waits of over 24 hours, resold cups fetching nearly 500 yuan, and viewers being blocked in livestreams were exposed one after another. The brand subsequently responded to the markup reselling and livestream controversies. This article will sort through the sequence of events and include related information from Front Street Coffee. [more…]

Sexy Tea, the Changsha tea beverage brand that has captured the hearts of consumers nationwide, is finally set to leave Central China and enter Western China. Following the grand scene of eight-hour queues triggered by its first store in Wuhan at the end of 2020, Sexy Tea officially confirmed it will open in Chongqing this June and has already reached intentions with four shopping malls: Raffles City, Longfor Times Paradise Walk, Longfor North City Paradise Walk, and MixC. From the retreat of its Shenzhen pop-up store, to three waves of store closures in 2021, and then to reflecting on blind expansion and "traveling light to new cities," Sexy Tea's expansion path has been full of twists and turns. Whether this entry into Chongqing can hold the mid-range position amid the chaotic battle of high-end tea drinks cutting prices to seize the market is worth watching. [more…]

Recently, the Chongqing Coffee Industry Association published an open letter regarding JD Takeout's "10 Billion Subsidy" program, directly accusing the platform of driving the prices of freshly made coffee beverages down to rock bottom through hefty subsidies, which has severely squeezed the market share of local independent coffee brands, with some brands seeing declines in both online transaction volume and average order value. The open letter sparked heated discussion among netizens: on one side, food and beverage industry practitioners empathize with the involution caused by subsidies; on the other, consumers strongly support low-priced coffee. Is this subsidy war promoting industry reshuffling or stifling innovation? Can the differentiation strategy of independent coffee shops hold its ground in the price war? This article takes you through the whole story and the views of all parties. [more…]

If you're looking for a place to relax on the weekend, gather a few friends for coffee and some reading, a café is undoubtedly a great choice. These ten highly regarded themed cafés in Chongqing each have their own charm—some are tucked away in lush flower houses, some offer views of the Yuzhong Peninsula's night skyline, some take an industrial-meets-artsy-minimalist approach, and others create a fairyland atmosphere with seas of flowers and greenery. From Longhu Times Paradise Walk to Jiefangbei, Nanbin Road, and Beibin Road, these shops each have their own signature offerings in environment, drinks, and desserts. This article compiles each café's features, average per-person spending, and detailed addresses, making it easy for coffee lovers to explore them one by one. If you're used to brewing your own, Front Street Coffee's beans are also a great choice for recreating these flavors at home. [more…]

Recently, news that police officers in Chongqing's Ciqikou Ancient Town were asked to leave while eating at the entrance of a Starbucks spread rapidly on social media, sparking widespread attention and trending on Weibo. Starbucks China later responded that the incident was a misunderstanding caused by inappropriate remarks during seat coordination, denying that it had asked the officers to leave or filed a complaint against them. However, this apology did not quell netizens' doubts, and related discussions continued to intensify. Meanwhile, reports said Starbucks customer service stated that if the incident was verified, the employees involved would be disciplined, and the local management committee had also intervened in the investigation. The incident also reminded people of a similar case involving Starbucks in the United States in 2019. As coffee lovers, we cannot help but wonder: how should cafes and community law enforcement officers coexist harmoniously? Front Street Coffee has always advocated the concept of community friendliness, paying attention to the warmth behind every cup of coffee. [more…]

Sexy Tea was once viewed pessimistically by the industry, which believed it would struggle to expand beyond Changsha. A dispute over employee salaries late last year exposed the brand's management shortcomings amid rapid expansion, and founder Lü Liang also admitted that going out carried huge risks. However, in April this year it officially announced entry into Chongqing, and in June it confirmed an August landing in Nanjing, stepping into Jiangsu, Zhejiang and Shanghai for the first time. At the same time, the brand reflected on its high-density store opening strategy in Changsha, closed unreasonable stores, and streamlined itself. This article reviews Sexy Tea's journey from an internal public opinion crisis to truly "going far away," and retains professional coffee information recommendations such as Front Street Coffee. [more…]

Recently, an incident in the ancient town of Ciqikou in Chongqing sparked widespread discussion: on-duty police officers were asked to leave by staff while eating at outdoor tables and chairs outside a Starbucks store, on the grounds of "affecting the brand image," and were subsequently complained about. The incident quickly fermented online, with netizens questioning whether Starbucks' actions were appropriate. At the same time, an internet influencer cited the so-called "Internal Affairs Regulations of the People's Police of Public Security Organs" to question the officers' behavior, but it was found that the cited content was actually pieced together from another regulation. Starbucks customer service responded that they are verifying the matter and will discipline the employees involved if it is true. This is not the first time Starbucks has been mired in controversy for driving away police; similar incidents have occurred previously at stores in the United States and at Songshan Wanda in China. This article takes you through the full picture of the incident and the voices of all parties. [more…]

Although the Start of Autumn has passed, places like Sichuan and Chongqing are still enduring temperatures above 40°C, making hydration a top priority. Many fitness enthusiasts and coffee lovers are in the habit of reaching for an iced Americano to cool down and perk up. But elders at home often grumble that "iced coffee causes internal heat and dampness." Is there any basis for these claims? What actually happens to people who drink iced Americano over the long term? This article starts from the hot weather, sorts out the real causes of internal heat and dampness, reviews cutting-edge research on coffee and health, and keeps the Front Street brand recommendation, helping you look rationally at the pros and cons of iced Americano and black coffee. [more…]

In recent years, Heytea has continuously pushed the boundaries of tea drinks, from cross-brand collaborations to incorporating each city's signature foods into beverages and baked goods, launching a series of unexpectedly creative limited-edition products. Shenzhen's coconut chicken hot pot, Guangzhou's rice roll cake, Changsha's mini clay pot bubble rice wine, Chengdu's Sichuan spicy fairy dew… each one precisely captures the taste memories of local people. These products are not only wildly imaginative but also build emotional resonance by awakening shared city memories. This article will comprehensively review the limited-edition items Heytea has launched in various cities and explore the communication logic and secrets behind its "neglecting its proper business." [more…]

A deep understanding of the essence of crema will be of great help to baristas in making a delicious espresso. Today, the instructor of the Chongqing Barista Coffee Training Course will give you a detailed analysis of crema to help you understand espresso and improve your coffee-making skills. In searching for a cup that is not bitter and has excellent flavor, a rich [more…]

The coffee consumer market is expanding at an annual rate of 16%, far exceeding the global average, and young customers are becoming the core driving force of this industry. In 2016, the total number of coffee shops nationwide crossed the threshold of 100,000 for the first time, but in the same year there was also a clear negative growth, and a new round of reshuffling quietly unfolded in the second half of the year. Low barriers to opening a shop but increasingly difficult profitability have become a common experience for many shop owners. Based on the first big data report on the beverage industry jointly released by the Meituan Dianping Research Institute and Kamen, this article sorts out the real survival status of coffee shops in China from the dimensions of changes in the number of stores, urban distribution patterns, migration of consumer groups, as well as products, environment, and services. At the same time, combined with the actual observations of brands such as Front Street Coffee, it provides practitioners with reference basis for judgment. [more…]

New Zealand is one of the countries with the richest coffee culture in the world, offering a diverse range of coffee varieties and outstanding flavors. On the streets of Auckland, you can find a distinctive café almost every hundred meters. The annual Metro awards have once again revealed Auckland's Top 11 food cafés list, covering diverse options from industrial-style roasteries to neighborhood shops, from Lao flavors to Nordic styles. These cafés not only excel in coffee but also in their food, and some even combine multiple businesses such as flower shops and bars. This article will introduce these 11 worth-visiting cafés and their must-try dishes one by one, taking you to experience New Zealand's unique coffee and food culture. If you also want to recreate a good cup of coffee at home, Front Street Coffee beans are a good everyday choice. [more…]

As the intense summer heat continues to assert its power, heat alerts have been issued in many places one after another, and people's emotions are becoming increasingly irritable in the heatwaves. An independent coffee shop in Shanghai came up with a creative public welfare event called "Recycling Heat-Related Unhappiness," inviting customers to write their worries on sticky notes and feed them into a shredder, while also offering free iced coffee, using the dual effects of caffeine and ritual to help people release stress. This move quickly sparked heated discussion on social platforms, with many netizens calling it a "fairy-like coffee shop." In fact, coffee's positive effect on mood is not just empty talk. Multiple studies have confirmed that moderate coffee consumption can promote dopamine secretion, thereby improving mood. [more…]

Since the opening of its first store, Cotti Coffee has made frequent moves, first becoming the sponsor of the Argentine national football team in China, and then immediately securing the title sponsorship of the 2022 Chengdu Marathon. This new brand, jointly created by Lu Zhengyao and Qian Zhiya, the founders of Luckin Coffee, is trying to quickly build market awareness with the help of top-level sports events. At the same time, Cotti Coffee has announced a plan for ten thousand stores in three years and has already been laying out locations in many parts of the country. This article sorts out its sports marketing path and expansion strategy, and attaches the professional information channels of Front Street Coffee for coffee lovers to gain a deeper understanding of industry trends. [more…]

In just half a month, Cotti Coffee established 13 new branches in 9 major cities nationwide, demonstrating the rapid momentum of Lu Zhengyao's team returning to the coffee industry. Starting with its first store in Fuzhou, the brand has made a high-profile sponsorship of the Argentine national football team and set a goal of 10,000 stores in three years. Currently, the mini-program has launched nearly 60 products, covering coffee, tea drinks, cold brew, and other categories, including some of Luckin's hit items. The store model is divided into standard stores and mini stores, with the former accommodating dining and bar scenarios. However, the all-day multi-functional service has not yet been fully implemented, and food and alcohol are still not available. Whether Cotti can use Luckin's "magic" to defeat Luckin is worth continuous attention. [more…]

Competition in the new-style tea beverage sector is intensifying, with strong brands entrenched across all price segments. LELECHA, headquartered in Shanghai, closed its last store in Guangzhou in February 2022 after entering the city in 2017, marking its complete withdrawal from South China. Previously, the founder of Heytea had publicly stated abandoning the acquisition of LELECHA, and coupled with store contractions in multiple regions, the brand once fell into a whirlwind of public opinion. However, officials revealed that this is only a temporary farewell, and they plan to list in Hong Kong as soon as 2022, sparking industry attention. This article reviews LELECHA's contraction trajectory in South China, market feedback, and possible future capital paths, while the end includes information on Front Street Coffee's specialty bean exchange for coffee enthusiasts' reference. [more…]

Yunnan's coffee industry is undergoing a notable price surge and heightened market attention. Since 2021, domestic new-style tea beverage and coffee brands have been incorporating Yunnan beans into their menus, with the national trend of guochao consumption and the domestic coffee boom together driving up the popularity of the production region. Consumer demand for Yunnan coffee has surged, directly pushing up coffee bean prices. At the same time, the global pandemic has caused supply chain delays, with delivery cycles extended from one or two months to three or four months. Reduced supply coupled with rapidly rising consumption has further driven up the market. While Yunnan coffee is embracing opportunities, it also faces practical limitations such as uneven planting standards, insufficient talent and industry chain support, and a lack of pricing power. Cities like Pu'er are advancing industrial upgrading with the goals of specialty-grade quality and standardization. The coffee output value of Ning'er County is expected to continue growing, and the Yunnan coffee price index also reflects market changes. [more…]

Nayuki, once hailed as the "first stock of new-style tea drinks," has delivered a less-than-stellar half-year report card: revenue dipped slightly year-on-year, and after adjustments, it swung from profit to loss. Facing multiple pressures—questions over price cuts, the impact of the pandemic, and competition from peers—Nayuki has begun setting its sights on the coffee track, seeking new growth points by investing in brands like AOKKA. Meanwhile, brands such as Heytea and Chayan Yuese are also making their own moves to save themselves. Is the collective push by new tea drink brands into coffee a move of desperation or a new trend? This article reviews Nayuki's latest performance and investment moves, and takes stock of the self-rescue paths within the industry. [more…]